Keyword Stuffing – We call this term when a web page is loaded with keywords in the Meta tags or in content.
Link Baiting - Writing good content that people will naturally want to link to.
Link Building - Getting more links to point to our webpages. Also known as "acquiring inbound links".
Link Farm - Any group of web pages that all hyperlink to every other page in the group. Done with the intention of manipulating the SERPs and is usually penalized by the search engines.
Organic Search - The search results determined by a search engine's algorithm. The opposite of paid inclusion advertising.
Spider - Also known as a web spider, web robot, bot is a program which browses the World Wide Web in a methodical, automated manner.
