SEO Questions and Answers , Search Engine Optimization

1	What are supplemental results?
Ans:	Supplemental results are filtered by search engines in order not to spam users with similar pages that exist on one site or on several sites. that is why even though supplemental results are retrieved together with the main results, they are viewable only if you choose to look at them. (or) filtered results that are similar to the ones already shown.


2	Explain the importance of domain name?
Ans:	Domain name although the Age of Domain matters, search engines do not favor older and established sites with no recently updated content, it is better to have the content separated and have a different domain (preferably with the keywords in it) for different niches

3	From seo point of view, which is better - one big site or several smaller site?
Ans:	If you have enough content in the same niche it is better to have it in one big site because first, this way the site is easier to maintain and the great number of pages is good for ranking high in search results. Many small sites allow to focus on specific niches, therefore compete for different keywords.

4	What does “organic search results” mean?
Ans:	It is the same as “natural search results”. This is the opposite to paid listings.

Google is gradually increasing the use of semantic analysis for determining search relevancy. Explain?

Ans:

Semantic analysis uses not only keywords but synonyms as well in order to determine relevancy. If you have high keyword density (7-8% or more percent) but semantically the keywords measure very low (let's say, under 0.5%) you will not be listed in the top results. Although Google has been using semantic analysis as part of its algorithm for many years, it has recently began to increase its weight in the algorithm for calculating relevancy and by no means keywords have become obsolete. Actually, semantic analysis relies on synonyms and words related to the search string in order to determine the relevance for a particular page and since a keyword is a direct match of the search string, it can't be neglected. currently semantic analysis is still not the primary way of determining relevancy, so backlinks still are very important, lack of synonyms and related words generally suggests that the text is not written with humans in mind, but is aimed at search engines.

6	What is the main purpose of search engine spiders ?
Ans:	Ans: Index sites, because even though spiders visit sites, their main function is not only to visit them but to index their contents--- spiders do not monitor sites for unethical activities.

How do you know how much to pay for a text link from another site to yours? (Link Building page)

Ans:

The price of a text link from another site to yours depends on many factors ,The price is often different because it depends on the current rating of the site that will back link to us. The most important of which is the Web Site the back link originates from, because there can't be universal prices for text links. when you don't know the real price of a link, negotiating to drop the price is pointless and generally, reputable sites are not going to negotiate the price of their links.

8	Which of the following techniques is unethical and can be a reason for banning?
Ans:	Creating a doorway page instead a home page is considered as unethical because doorway pages are aimed at misleading search engines.

9	Explain some seo practices?
Ans:	Building back links. Rewriting the titles to include the target keywords, Rewriting dynamic URLs into static.

10	For which of the following file types a SEO expert needs to provide an alternative textual description?
Ans:	(swf. ---- gif.) Since .html, .pdf and .doc are text file formats and spiders can read their contents directly, it is pointless to provide an alternative textual description. On the contrary, .swf and image file types, like .gif and .jpg, need alternative textual descriptions because spiders cannot read their contents directly.

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