The best way to handle the META keywords is to use your main keyword phrase, a secondary keyword phrase, and few synonyms of your keyword phrase in your keyword tag on the one page only. if you are not using commas you potentially cover possibilities of search queries.
The meta keywords tag allows you to provide additional text for crawler-based search engines to index along with your body copy.meta keywords tag is useful sometimes as a way to reinforce the terms you think a page is important as few of the web crawlers support them.
For example, if you had a page about tips on interview -- and you say the word tips on interview at various places in your body copy then mentioning the word “tips on interview” in the meta keywords tag might help boost your page a bit higher for those words.
Remember, if you don't use the words "tips on interview " on the page at all, then just adding them to the meta keywords tag is extremely unlikely to help the page do well for that term. The text in the meta keywords tag, for the few web crawlers that support them, works in conjunction with the text in the body copy. The meta keyword tag is also sometimes useful as a way to help your page come up for synonyms or unusual words that don't appear on the page itself.
For instance, let's say we had a page all about the "south india" temples. You never actually say the word "information" on this page. By having the word in your meta keywords tag, then you may help increase the odds of coming up if someone searched for "south india temples information." But if you use the word information in the body copy of the page will do a better job.
Example 2
Let's say we have a page about southindia temples, and we have written our page using "southindia" as a single word. Later if we realized that some people may instead search for "south india temples" with "south india " in their searches being two separate words.
If we listed these words separately in our meta keywords tag, then may be for the few web crawlers that support meta keywords, our page might rank better for "south india temples”. The best way to ensure this would be to write our page using both "southindia temples" and "south india temples" in the text or perhaps on some of our pages, it is good to use the single word version and on the other page the two word version. |
