| Keyword Placement- where to place keywords |
| 8.Keyword stemming : |
In English we have words that stem from the same root.
Example :- ( dog, dogs, doggy)
(KISS, KISSES, KISSING)
(JOKE, JOKES, JOKEY, JOKER)
If you have" JOKE" on your page, you will get hits for “JOKES” and “JOKER” as well, but for other languages keywords stemming could be an issue because different words that stem from the same root are considered as not related and you might need to optimize for all of them.
9.Keyword Dilution :
When webpage is optimized with an excessive amount of keywords, especially unrelated ones,
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| this will affect the performance of all the keywords and even the major keywords will be lost or diluted in the text. So don’t target more keywords in one single web pag |
| 10.Keyword phrases : |
Keyword phrases consisting of several words can be optimized in addition to keywords, e.g. “Keyword Analysis”. It is best when the keyword phrases you optimize are popular ones, so you can get a lot of exact matches of the search string but sometimes it makes sense to optimize for 2 or 3 separate keywords (“keyword” and “analysis”) than for one phrase that might occasionally get an exact match.
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| 11.Keyword proximity : |
| Keyword proximity measures how close the keywords are placed in the text. It is best if they are placed immediately one after the other (e.g. “puppy food”), with no other words between them. For instance, if you have “puppy” in the first paragraph and “food” in the third paragraph, this also counts but not as much as having the phrase “puppy food” without any other words in between. Keyword proximity is applicable for keyword phrases that consist of 2 or more words. |
| 12.Keywords in the beginning of a document : |
| Placing keywords in the beginning of the document also counts, however, beginning of a document does not necessarily mean the first paragraph – for instance if we use tables, the first paragraph of text might be in the second half of the table. |
| 13.Keyword density in document text : |
After we have chosen the keywords that describe our web site the next step is to make our web site keyword-rich and to have good keyword density for our target keywords. Keyword density is a common measure of how relevant a page is, the higher the keyword density, the more relevant to the search string a page is. Recommended keyword density is 3-7% for the major 2 or 3 keywords and 1-2% for minor keywords. We can check keyword density by Keyword Density Checker tools which are available freely.
If we make keyword stuffing there are severe penalties including ban from the search engine because this is considered an unethical practice that tries to manipulate search results. |
| 14.Keyword stuffing : |
| Keyword density over 10% and above which are artificially inflated in a webpage is regarded as Keyword stuffing and there is a risk of getting banned from search engines. |
| 15. Keywords in metatags : |
Placing keywords in metatags is important, especially for Google, Yahoo! and MSN as they rely on them, so if you are optimizing for Google, Yahoo or MSN, fill these tags properly. In any case, filling these tags properly will not do any harm so better to have metatags in the page.Meta tags are placed between "opening" and "closing" HEAD tags.
Keywords in <title> tag :
As per HTML specifications it is not mandatory to write something in the <title> tag. In case if you leave title tag empty then the title bar of the browser will read as “Untitled Document” or similar, for SEO purposes it is good to use <title> tag.
The title tag must be short with in 6 to 7 words and the keyword must be near the beginning. Keyword in the title tag is one of the most important places because what is written inside the <title> tag shows in search results as your page title.
Search engines (including Google). Mostly display content of the <title> tag.
For example:
The <title> tag of the home page for the http://tipsoninterview.com can include something like this:
<title>interview tips – go through these useful interview tips to be successful in interviews.</title>,
<title>tips on interview - Everything You Need to Know regarding interview tips </title> |
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