Inorder to artificially increase the link popularity many site owners unite in so called link farms. this is nothing but networks where everyone links to everyone else just concentrating on the quantity of links and disregarding their quality.

Having too many links will be worthless, a page that contains links, just links, and nothing else but links will not be authoritative. modern search engines analyse the link quality in terms of web site relevancy, they rank highly if it leads to a site devoted to similar issues. Choose link excange partners whose business is similar to yours. The sites of your partners, or web portals devoted to your business issues are ideal for link exchange.

9. Don’t use Robot to write content for your Web Site.

Never try a machine to write content for your website, there are certain programs that duplicate the same content but make some small changes here and there. if Google catches your website employing this technique you are in trouble, so always write your own content.

10. Hiding keywords.

Font matching: Hiding keywords by making the background color the same as the font color. This is called as font matching. All the search engines are sophisticated at catching these frauds and they will remove any websites using these bad seo techniques.. Placing teeny tiny text at the bottom of a page also don’t help in search engine optimization.

11. Distributing Trojans, Viruses, and Bad ware.

Don’t distribute Trojans, viruses and badware, If Google finds your website distributing them then your website will be removed from the Google index, to protect the public from these bad practices., so always check the software before you agree to distribute them, we must also see our servers are secured so that hackers cant hijack the website and distribute malicious software.

12. Doorway Pages

Doorway pages or also called as Gateway pages and these are optimized by unethical seo professionals , in this technique they make webpage designed for one key term but are really designed to be gateways to lead you to different content.

For instance by seo technique they make the "blackberry," "blueberry," and "strawberry" gateways all designed to get you to go to "fruit punch."
We should be aware of affiliate programs, because google may consider some of these affiliate programs as doorway pages .

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