Search Engine Optimization is the practice of making website to be search friendly to search engines and for those who search business through search engines webmasters make following mistakes.

Over Optimization affects your website Ranking.

1.Incorrectly Designed Websites :

Lack of proper Navigation
Using frames to save web designers designing
times
Using high resolution graphics (Try to use low resolution graphics)

Large image sizes will cause more time to download pages. If it is necessary to use large images then consider using thumbnails and open it in separate page. (This helps in creating more pages and more text which help the spiders to crave)

2.Poorly Written of content :

content absolutely must have targeted keywords and phrases. If content is written properly you can make more targeted keywords and appropriate phrases.

Absence of targeted keywords and phrases can break your site. If you have not used related keyword in your body text then your site will not come in listing when user type particular keywords related to your site.

More sure to use keywords placed in the meta keyword tag is logical to your content.

People visiting your site as a result of their search would leave as soon as they see the home page is it is irrelevant or don’t match to the keyword or phrase they are searching. Use some tools such as word tracker to find what people are actually typing in to the search engines to find goods and services similar to yours and should concentrate on ranking well for those terms.

3.Replica of Content :

Using more than one page with different name, but content in page are same then search engines will consider this as trick and this affect ranking never try to copy content from other websites.

4.Improper use of Meta Tags or site without Meta Tags :

Meta Tags are used to include keyword and description of tags. These Meta Tags help search engines for quick search. Meta tags also help websites to increase ranking in search engines meta tags have to be included in all pages of the website.

Improper Metatags or without Meta Tags can misguide search engines and lead to improper listing of websites absence of page title will harm ranking of the websites.

5.Absence of Sitemap for Websites :

Sitemaps assist web crawlers in indexing websites more efficiently and efficiently. Sitemap provides the structure of entire website in one page which is very useful for search engine Optimization. Generally site maps drive search engines to go directly to the page instead of searching the links.

Google sitemaps is an easy way to tell Google about all the pages on your site; which pages are most important to you, and when those pages change, for a smarter crawl and fresher search result.

6.Improper use of Meta Tags or site without Meta Tags :

Improper Metatags or without Meta Tags can misguide search engines and lead to improper listing of websites absence of page title will harm ranking of the websites.

7.Page Cloaking :

In this method the web masters deceive search engines by altering the real page content with declared description. Normally spidering robots recognized by their IP addresses or host names are redirected to a page that is specially polished to meet search engines' requirements, but is unreadable to a human being. In order to detect cloakers, spiders often come from fake IP addresses and under fictitious names. Also, users' feedback is collected to see the relevancy of content with description, the page is also revised by search engine owners’ staff and if found any difference the sites are penalized.

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