Are you curious about blogging? And wanted to start blog of your own? Then read this expert guide by D Hari Babu (seo consultant from srihitha software solution pvt ltd) to start a blog of your own and be a part of blogging world.
How to start a blog or blogging?
If you are familiar with using the Internet and sending email then getting started in blogging will be very easy for you. We don’t need to know how to build a website and no need to learn any new skills. All we need to do is register for a free blog at one of the many sites that offer this service.
Once we get register with any of these websites like Blogger, wordpress, Technorati you can start one or several blogs. Make good use of the FAQ pages and User Guides on any of these sites. They are generally clear and easy to understand and are there to help you.
Once we have registered with the blog there lies the fun part or the difficult part, here the important point is to make a habit of posting articles as frequently as possible. Add fresh content to your blog as often as possible
At a basic level, Blogs are websites in which individuals can write about themselves, their thoughts, feelings, and concerns about any subject that interests them The most significant revolutions of the last fifteen years had to do with writing, first we have emails to write and share information then the web pages then mobile phone texting and now we have blogs and forums. The world is becoming more formal in how it communicates. Blogs are commonly referred to as being "just a diary" but blogs have now evolved into something much more, Blogs act as a platform to promote business, an opportunity to educate readers and the potential to reach a massive internet audience. Blog feeds can be distributed as RSS through services such as Feedburner for further optimisation.
There are two types of advertisement:
Traditional advertisement and pull style advertisement.
In traditional advertisement such as junk emails and TV commercials pushes its product information to customers, which is regarded as push type advertisement. Traditional advertisement pushes ads regardless of customers need. So these types of ads lose its effect because customers don’t need such ads.
Pull style advertisement ad makes the customers to voluntarily access ads. So blogs can be considered to be pull style advertisement because corporate blog will be read only by those who really like the product or interested in that company. Blog can address to interested customers. Another awesome thing about blog is good products can be mentioned in customer's blog. It will be a good advertisement because the comment by the users can be more reliable than what a company says. Blogs are normally read by people who have similar preferences with the writer Therefore; it can appeal to new potential customer. A company's good reputation can be spread by word-of-mouth, and if a blog can get track-back by many blogs, it will be ranked higher in search result.
Advantages of blogs:
Blogs have potential to help organizations develop stronger relationship and build brand loyalty with its customers. Blogs help to share knowledge within the organization. The consumers and citizens are potentially informed better about the product or service and this can only good for long term health of our societies and economies. Everybody has a book inside him; this book was exposed to people with the help of blogs.
Blogs enables two-way communications. Two-way communications are important for business because it is impossible for traditional advertisement to achieve two-way communications. Blogs can do both advertisement and two-way communications at the same time. Blogs are search-engine-friendly and since blogs are updated regularly, search engines will "crawl" them more often and add your new posts to their index, Blogs boost online branding, they create awareness of your product/service, Blogs have the potential to develop stronger relationships with its Clients/customers, and Blogs provide an excellent way of sharing information/knowledge. The reader/Client is better informed. Blogs allow you to interact with your customer base. Blogs offer you the option of enabling a "comments" field where readers can give you feedback; you will have at your disposal an effective and inexpensive way to get to know your Clients/customers better. Blogs build up the profile of the author. The firm/author will be showcased as having talent/expertise, Blogs create an environment where not only the author, but all the participants can share ideas and opinions on a diverse range of subjects and learn from each other.
Disadvantages of blogs:
Most people who participate in blog don’t have much to say that’s interesting and are unable to write their ideas in a clear and compelling manner. Blogs are easy to start but hard to maintain many blogs are not updated thus damaging rather than enhancing the reputation of the organization.
