Where to place our target keywords is going to depend on the Target market, and the search engine that will be ranking our web pages. One very important rule to remember is never use keywords repetitively for no apparent reason at all. For instance, if our phrase is "keyword placement for Google ranking" do not pick a place on web page and say:
Keyword placement for google ranking, keyword placement for google ranking, keyword placement google ranking.... over and over again.
This is considered as spam technique and will get be recognized. Spam can penalize and even ban our web site from major search engines completely.
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